What is your Brand?
What is Branding?
Branding is NOT:
- A logo
- A product
- A company
A brand is:
- A result
- A representation
“A brand is the collective perception, emotional connection, and reputation that customers associate with a company, product, or service, extending far beyond just a logo or name. It acts as a mental shortcut for consumers, representing trust, quality, and specific experiences. It is fundamentally what people say about you when you are not in the room“
Thought Exercise:
Think about you and your “brand” as a person. What do you represent and what are your own core values as a brand? Take 5 minutes to think about 3 core values that represent you, write them down on a sheet of paper and be prepared to explain WHY they are your core values.
Express your brand on your blog
Use your Edublog as a space to express your brand. First do the following:
- Login to Edublog
- Create a Drafting 11/12 page and add to your homepage
- Create a OneDrive folder for Drafting 11/12
- Change your theme and add visuals to better express your brand