Posts Tagged ‘targetmarkets’

Advertising Target Markets

The name or brand of the company is “Extra.” It is a chewing gum brand.  The type of product is Spearmint gum. I believe the target audience is for teenagers to Younger adults. The theme and storyline of the the advertisement is about a father-daughter relationship that has evolved and bonded through a small gift. The father had creator an origami crane out of a gum wrapper that had been gifted to her throughout her life. At the end, she created one and gifted it to her child. This corresponded with the target audience referring to someone who is experiencing those events; for example, a parent developing a strong connection with their child and how a child could be reacting to this kind of tradition/gift. It could touch someones heart and possibly inspire someone to build a better relationship with their child.