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The Ingenious Methods Nike Uses to Control the Sneaker Resell Market
By Alec Leach
This article talks about how nike and Jordan run 96% of the shoe reselling business alone, it describes how Shoe reselling has its own market that anyone can get into and start reselling and Nike helps out the reselling market By ensuring that the quantity of the supply that they put out never fully meets the demand of that shoe which creates a market for reselling that makes the reselling business millions of dollars a year .The title of this article caught my attention because I have bought Nike shoes for resale and I have sold Nike shoes for resale prices, and I find it very interesting how Nike makes low quantities of these shoes to boost the reselling business. The authors style of writing gives us many types of views into the reselling market from the mind of a reseller and in the mind of how nike helps with the reselling community and resellers, the author compares being a reseller to being “in the trade of illegal drugs” in the way that “Supply is limited and controlled by one agent” and there are no requirements to get into it all you need is your products and your buyers, much like the trade in illegal drugs there are no set prices for the shoes it all depends on the rarity and the demand of the shoes.