In this propaganda poster “Animal Farm” by George Orwell, the viewer will notice propaganda techniques such as repetition, fear, plain folk, and glittering generalities. The first method used in the story is repetition. Information is repeated to further convince the reader. “Death” is written multiple times on the side of the human and “Sugarcandy Mountain” is written a lot on the side of the animals. The second method used is fear. It is a method that helps warn the audience that a disaster will occur if they do not follow a particular action. In this poster, there is a dead pig that is lying beside the man. The man is holding a weapon and there is a raining cloud above him. The second to last method used is plain folk. It helps to convince the viewer that the spokesperson 1is just like them. The spokesperson portrays themselves to be someone that the viewer can’t trust. Plain folk can be found within this poster by the picture of the happy looking animals. The viewers will feel they could be happy and be able to live like the animals in the poster. Lastly, it used glittering generalities which is an emotionally appealing phrase. The slogan “4 legs good, 2 legs bad” is a glittering generalities because it captures the viewer’s attention and it evokes strong feelings that humans are bad. One would notice that repetition, fear, plain folk, and glittering generalities are used in this poster and will be able to easily understand the message given. The life with humans will be mistreated and the life without humans will be like heaven.