What company and year the ad was released?
- The company was Rick’s Auto Sales and it was released in the 16th of August 2016 according to YouTube.
What specific product is being sold in the ad?
- The product they are trying to sell in this commercial are cars.
Who is the intended audience?
- The intended audiences for this commercial are car drivers and those who are fans of Pokémon.
What aural techniques does the ad use? (if a commercial)
- The advertisement uses an upbeat tone, which is hard to hear because of the abundant amount sound effects. The salesperson’s voice tone is usually happy, and jubilant to indicate that these deals would also make the audience happy. The commercial is also fast-paced.
What visual techniques does the ad use?
- The ad utilizes visual techniques by using Pokémon as a theme to appeal to the Pokémon audiences and many special effects to avoid presenting in a monotonous tone. They also use children to make the audience think that the organization that are trying to sell their product are friendly individuals.
Does the ad appeal to ethos, pathos or logos?
- The ad appeals to pathos because it excites the audiences for they have plenty of superb bargains, and that they make the audience feel relieved when the salesperson mentioned that their credit approval process is “better than candy”.. The ad also uses logos because they indicated that the deals are the same price as a hundred balls, meaning that it is a pleasant bargain.
What advertising persuasive techniques does the ad utilize?
- The ad utilizes:
- Avante Grande: Deal is limited to only 100 trainers (customers)
- Patriotism: Salesperson has a USA hat
- Bribery: Major discount on deals
- Bandwagon: Suggests that you “gotta catch ‘em all” (buy their cars)
- Magic Ingredients: Tells the audience that they could “evolve” to a nicer, newer car
Be First to Comment