The advertisement image for Tim Hortons was released in February 2014 during the Winter Olympics and was also used for the company’s 50^th anniversary. The ad is trying to promote its drinks, including coffee and hot chocolate to other Canadians in support of our athletes. The intended audience is all Canadians in general who are cheering on the athletes in the Olympics. The Tim Hortons advertisement did not use any aural techniques do to it being an image but they were able to use many visual techniques. For example, they limited the amount of text in the image and kept it quite simple and large. There is a hand holding a distinct cup from Tim Hortons with the well-known logo on it. And they even used the Canadian national colours to show that they support our team. Although it is never mentioned in the advertisement it was specifically intended for the Olympics, after reading about it I discovered that it was in fact to collect donations. This ad appeals to pathos but could also be appealed to logos. The advertisement creates a happy environment that by buying a drink you are supporting other Canadians in the Olympics. It could also be logos due to it donating some money to the athletes. The Tim Hortons advertisement used a variety of persuasive techniques in aid to promote their drinks. For example, it is evident they used patriotism as a technique as they suggested people to buy drinks in support of Canada. They used the transfer technique suggesting that drinking it would be positive. Drinking too many could lead to health problems even though you are only trying to support your Olympic team. They use the plain folk technique as they encourage all Canadians to buy one of their products. The image advertisement published by Tim Hortons was a well thought out way to promote the company and provide small amounts of donations to our Olympic athletes during the Winter Olympics of 2014.