The ad uses many strategies to try and attract people to buy products from their companies. Here they have Lady Gaga who is a celebrity, companies like this one use celebrities to bring more attention to the products their selling. I these pictures we can see what this company did to make her picture become more “appealing”. They have changed her picture quite a bit to make her appearance more perfect and making her skin lighter more glowy, and more youthful and there is no discoloration in her face.  They are presenting an unrealistic person who looks flawless and fake. I feel like everyone is effected by the ads we see, either it’s a clothing ad or makeup ad we all see these and wish that we were that perfect.