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One of the most important potential benefits to ecommerce is the fact it allows a business to get to more prospective buyers and marketplaces. The growth potential is enormous. Having a great e-commerce site permits businesses to achieve multiple market segments and share a day after day customer support system. This cannot be achieved with a brick-and-mortar retail store. However , by purchasing an internet commerce website, a business can little by little increase its revenues and fulfill customer demands.