This print ad was created in 2009 for intended purposes of contemplating that margarine is better and healthier than butter. The company that created this ad is Smart Balance®. Smart balance uses many other forms of advertisement to sell its products, which makes the ads for effective. The specific product being sold is margarine, and why it is better than any company. The intended audience is anyone, especially people who desire to have a healthier lifestyle. The visual techniques the print ad utilizes are: having lighter colours to show the audience a better view of the product, changing the label to a more creative picture, more than one colour included, and having pictures of butter in the background to show that margarine is the spotlight. The ad appeals to logos because there is three facts listed that this product is better than all other company products and that the taste is better. Logos is effective in this ad because the facts give reason for its readers to buy the product. The advertising technique this ad utilizes is transfer. It uses this technique because the ad only shows the positive things about the product, not the negative. For example the health facts and the slogan shows that this product is the best. Another persuasive technique this utilizes is weasel words. This ad is effective for weasel words because the slogan “Butter Taste, Better Health.” This slogan tells the readers that this product can give you a better health. The final persuasive technique this ad utilizes is magic ingredients. Magic ingredients is very effective in this ad because the facts say that this product has no hydrogenated oils included in the real ingredients, which makes this product more special.