“How to Analyze an Advertisement”

The company that published this ad was Chupa Chups and published it on February 8th 2013. The add is trying to sell lollipops by stating, “It’s Sugar free”. The audience that this add is trying to attract is maybe people who are trying to cut sugar out of there diet. The ad says, “Its sugar free” this is logos, becuase the lollipop that they are selling stat that it’s sugar free. The add shows ants going around the lollipop instead of eating the lollipop because aspartame is toxic ants do not needs a remember that aspramtame is very bad but humans do. Also this uses magic ingredient like the It’s in, “It’s Sugar free” not exactly stating what it is. This can also appeal to plain folks lollipops have been around for ages and seeing a lollipop ad that is simple like this one appeals to plain people. This ad is somewhat a commercial. Ants are known to like sugary sweet things, if anyone has ever had there can of pop left on the ground it is likely for an ant or a bee to crawl inside because they love sugar. In this ad it is quite easy to tell that the ants aren’t devouring the lollipop it so it means the lollipop is sugar free but asprateme should not replace sugar.