Propaganda is communication that aims to influence the opinions, beliefs, attitudes, or behaviors of people toward a particular cause, idea, or group. The purpose of advertising can be to promote a political ideology, a product, a religious belief, or a social cause. Propaganda often involves emotional appeals, selective facts, exaggeration, and manipulation of language to create a biased or one-sided message. The information can be disseminated through a variety of channels, such as mass media, advertising, public speeches, and social media. The novel uses propaganda such as “Two Minutes Hate,” where citizens watch a film depicting the country’s enemies and are encouraged to express their hatred towards them. In order to reinforce the government’s power over the people, this propaganda promotes nationalism. As well as slogans such as “War is Peace,” “Freedom is Slavery,” and “Ignorance is Strength,” the government uses slogans to control people’s thoughts and behaviors. Through various forms of media, slogans are repeated frequently to create a false sense of unity and conformity. Three techniques of propaganda in the novel is shown as: Emotional appeal: Manipulating people’s emotions and beliefs through emotional language and imagery. Through the “Two Minutes Hate,” the government generates fear and hatred toward the country’s enemies. Citizens are shown images of the enemies and encouraged to express anger and disgust towards them. People’s emotions are tapped into in this propaganda technique, which creates a sense of unity and loyalty among the group, plain folks: using language, imagery and actions to portray the propagandist as ordinary like his target audience. As part of the novel’s strategy to build a sense of identification with the party and its leaders, the government employs plain folks technique. In addition to slogans such as “Big Brother is watching you,” and “Proles and animals are free,” they are simple and easy to understand. Aside from being humble and selfless, the party leaders are also portrayed as working for the greater good of the country. A party’s followers gain trust and familiarity through this propaganda technique. And Bandwagon: The idea that everyone else is doing something, so you should too. Bandwagon propaganda is used by the government for the purpose of encouraging conformity and discouraging independent thought in the novel. Those who are not part of the party are traitors, according to the slogan “We are the dead.” Furthermore, the party encourages citizens to report any suspicious behavior or thought. People conform to the majority opinion by creating a fear of social exclusion and ostracism.

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