When looking at this propaganda poster, one would notice multiple propaganda techniques, like common enemy/ scapegoat. You can see this in the phrase “this is the enemy” which is above Mr. Jones. This puts the blame on Mr. Jones and shows the animals that he is evil and convinces them that he is the enemy. Another technique you would notice is card stacking. The poster shows the pig holding back Mr. Jones, it also says that if pigs do not get apples and milk, Jones will come back, like the pigs are the ones keeping Jones from coming back. This makes the pigs look like heroes that are keeping the farm safe, even though it was all the other animals that kicked Mr. Jones out in the first place. Another technique is glittering generality, this is displayed in the slogan “4 legs good, 2 legs bad” which is above the pig, this once again shows the animals that all humans are the enemy. The final technique you would see is Fear. Fear is displayed in the phrase “Jones will come back” this sets fear in the animals, because they fear Jones and his farmers coming back and taking away their freedom and mistreating them.