MARKETING & PROMOTION 11
COURSE CODE: MMAP-11
Funny commercials and slick ads…these things are a big part of the Marketing world, but marketing executives need to know much more to sell their products successfully. Focusing on the world of retail marketing in Canada, this course explores all the ingredients that must combine for businesses to succeed: Corporate goals & objectives, Consumer psychology, Environmental forces impacting purchase decisions and company operations, and that magic blend of Product, Price, Promotion and Distribution strategies that bring buyers and sellers together in successful transactions. This course is an appetizer for post-secondary studies in Marketing and Commerce.