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Canadian Public Broadcasting

Public broadcasting means media, especially radio and television, which support the public interest rather than private interests through government funding, license fees, or private donations. Its aim is to create cultural, educational, and useful content that improves society even if it isn’t profitable. The Canadian public broadcaster is the CBC, or as known in French, Radio Canada. It is a Crown corporation with a mandate to operate in both English and French in television, radio, and online. Based on what you read in the chapter, explain a few historical items related to Canada’s public broadcaster: CBC originated in 1936, it would seem in part, because of the penetration and influence of American radio stations across Canada. It had a mandate to promote Canadian culture and provide a Canadian voice to news and entertainment. CBC television services started in 1952 and hence made it the first national TV broadcaster in Canada. This widened its scope, enabling Canadians across the country to have access to the same programs, therefore unifying the cultural experience. It serves public interest through education, culture, and in-depth news, other than purely commercial interests. It would be able to reach out to a section that is either under-served or of a niche audience, and it could foster national identity. It may also be resisted because public broadcasting is usually funded through the people’s taxes, which may open the possibility of government intrusion and biases or inefficiencies. Critics can easily use the fact that the advent of private players and more so, modern-day digital platforms, has brought a lot of variety into the media, therefore, there is no need for public broadcasters anymore. Public broadcasting might appeal more to the present-day audience by increasing its digital footprint, having more interactive and on-demand content, and representing diversity of voice and perspective. Similarly, without deviating from its mandate, it can concentrate on issues of public concern like climate change, social justice, and local news, which may not adequately be covered by commercial media.

 

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