The Mercurial Vapor VII or 8’s were released by Nike in 2012 as stated in the following article http://www.soccercleats101.com/2012/03/19/nike-mercurial-vapor-8-released-explosive-speed/ and signed a sponsorship with Neymar da Silva Santos Junior, months before.

Nike released the ad in order to draw excitement about their new football or soccer boots the Nike Mercurial Vapor 8’s. Nike released the football or soccer boots for players that want to enhance their football playing skills.

There was no intended age group for this product as they are opened to all soccer players. This ad attracts attention to those who follow FC Barcelona, Brazil’s International Soccer Team, or Neymar da Silva Santos Junior.

This ad is demonstrating that if you buy this product you will in fact have “explosive speed,” the fire behind Neymar is implying that will in fact have higher speed that everyone who does not have the football cleat. In addition to the brightly coloured boots, the flashy stadium lights is visual appealing to any soccer fan. The text that is used is also visually appealing as you can see the phrase that is displayed. Nike put the trademark logo on the left-bottom corner as it is a trusted sports brand.

Ethos is used as the appeal type, because of the professional football player Neymar da Silva Santos Junior. Neymar is advertising the boots and is known as a good football player. This would strike as appealing to a lot of young soccer player as previously stated.

Persuasive techniques that are used in the ad are techniques that make you believe that your ahead of game or a superior footballer. Avant Garde is used to make the buyer believe that you will be better and ahead of the average footballer by buying the boot. Bandwagon could applied as a persuasive technique, because the football club FC Barcelona doing well and people knowing that Neymar is in that club could get a buyer to purchase the boot. The ad could be using a of Snob appeal because it is suggesting that you will become an elite player while using the boot.