Public broadcasting is a type of broadcasting which is funded by the government, cannot be bought, and looks towards the minority also because they put the audience before their revenue. Canada’s public broadcaster is CBC news which is also funded by the government. CBC was founded in 1936 with only access to the big city areas, then in 1938, it reached the rural areas which meant they could reach more remote areas to broadcast to which also increased their audience, then in 1958, CBC had their first live broadcast from coast to coast, which meant that they could send one live broadcast all to be viewed all around Canada instead of sending multiple signals to different places around Canada. The advantage of public broadcasting is that they have mandates to follow in order to receive their funding from the government, and this mandate ensures that what they say is unbiased, talks about Canada, and that they acknowledge the minority of Canada whether this is religious, cultural, or ethnic minority. I feel that one way they could appeal to the modern audience while sticking to their mandate is to instead of bombarding the modern audience with all these politics and other stuff that would get them bored, they could make it more interactive like for example have a game during their breaks like a guessing game for example, or even start talking about news that could relate to the modern audience like for example new games coming out, or even new technology, etc.
Canadian Public Broadcasting
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