mediaresearch10 | Wendy's Blog

Media Research Project

Wechat is a chat app with different features. The creator of WeChat was Xiaolong Zhang from Tencent and he established it on January 21, 2011 in Guangzhou, China. By then, it’s accompanying social network with 780 million active users. “The debut of this mobile-only messenger app was a big break from Tencent’s very PC-era social networks and online gaming empire.” (Steven Millward, 2018) Wechat is a free application in instant messaging service for smart terminal users to provide people with better communication. The intended age group is recommend to be 16 years and older. People can not only causally chat with each other but also do business via WeChat now, thus the wechat businessman becomes popular in China, which can explain how WeChat makes money. When people do Wechat business, they will pay a handling fee as well as commissions to WeChat. Here comes the most fascinating feature about doing WeChat business, which is the way of payment, allowing the users to go out without cash or cards and pay through a mobile phone. “Xiaolong, now has legendary status throughout the Chinese tech scene due to the success of WeChat. He currently heads the ‘WeiXin Group’, probably the most strategically important business unit of the internet giant Tencent.” (Matthew Brennan, 2015). WeChat has been used internationally, it not only has been used in China. “In fact, wechat is not only welcomed in China, but the number of overseas WeChat users counts at around 70 million, which means if you’re targeting Chinese consumers as part of your marketing strategy, you have to definitely begin using wechat.” (Alex Wan, 2017) WeChat is not only a communication app, but it is an app that enriches the lives of many. WeChat is not only a communication app, but it is an app that enriches the lives of many.