Media Messages

The first image features a full-body shot of actress Klara Kristin along with the words, “I seduce in #mycalvins.” and the image directly next to it features a close-up of rapper Fetty Wap. The phrase on his ad “I make money in #mycalvins”. This ad highlights a dated gender stereotype saying that men are the main source of income, while women are sex objects. Obviously woman are much more than just “seducing” objects and I feel like Calvin Klein is trying to manipulate that by putting up ads like this. The colors are very bright so it is easy to spot on a billboard. The clothing brand Calvin Klein is being sold. We clearly have a man and a woman posing for the camera. I do like the fact that Calvin Klein is trying to show that woman can be sexy and all but I am personally offended by this ad. I’m not influenced by ads like this personally but I do believe younger kids passing by this billboard would be and why I chose ad is because we need to stop with the sexist ads.