The commercial for extra gum, Father and daughter, uses advertising techniques to make people want to buy it. I thing the target audience would be 10 and up because it is showing how a good relationship between a daughter and a dad can make good memories so these memories they can keep forever. one of the advertising techniques are transference because there was family in the commercial. the second one is emotional appeal because it shows the dad and daughter having joy. they also get emotional at the end because the dad didn’t realize that the daughter was keeping all the origamis that they had made threw the years. after watching this commercial I realize that their is so many good ways to make memories with kids.