Animal Farm Propaganda Poster

propaganda poster

Included in the poster “4 legs good, 2 Legs bad”, one would recognize the propaganda techniques such as repetition, fear, glittering generalities, and scapegoat. The Propaganda technique repetition is used by the person in power to influence the beliefs of the ones around them. Found in the poster, “4 legs good, 2 Legs bad” is the slogan that gets repeated by the animals living on animal farm to keep the belief going that man ruins their lives. The propaganda tactic fear is used to scare members telling them that bad things will happen if one does not follow the plan. The image of the farmer Mr. Jones can be found within the poster bringing fear into the animals’ minds, reminding them of the terrible life Mr. Jones gave them. Glittering generalities is a technique using vague words usually in a catchphrase or slogan that cannot be proven true or false. The phrase “4 legs good, 2 Legs bad” found in the poster is an example of a glittering generality because that statement cannot be proven true or false and the wording is very general. The Propaganda technique scapegoat is used to simplify a complex situation by presenting one group or person as the enemy. The poster is presenting scapegoat because it represents mankind as the enemy. One would recognize that the propaganda techniques repetition, fear, glittering generalities, and scapegoat are represented in the poster about mankind ruining the animals’ lives.