Media Research Project

Kenya Anand

English 10

18 September 2020

Mr. Barazzuol

Disney Plus Analysis

 

Disney plus was said to be, “the ‘highest priority’ of the Walt Disney Co” (Iger 2017). Disney Plus is a clearly successful streaming application obviously created by Disney. It streams films which are owned or created by Disney including Marvel, Lucasfilm and Star Wars. Similar to Netflix, Disney Plus has paid subscriptions for shows and movies. Though unlike Netflix, Disney Plus has a feature called “Premier Access” which allows consumers to see certain movies at an earlier release date than regular subscribers. In Canada, the price for a regular subscription costs $8.99 per month and $89.99 per year; it is 17% cheaper to purchase the yearly subscription. This is also cheaper than Netflix’s $9.99 for one user, $13.99 for two and 16.99 for four. An interesting fact is that there are also benefits based on the user’s provider, “If Verizon is your service provider you get a free year [of Disney Plus]” (Jones 2019). Disney plus offers “Originals” which are original shows and movies that are only available on Disney Plus; this is just like a Netflix Original. Disney Plus spent over a billion dollars on Originals alone including The Mandalorian. A considerable difference is that Disney Plus is intended for younger audiences and is filled with only family friendly content. According to Common Sense Media, the app is recommended for ages eight and up. Disney Plus was created by a team of previous Disney employees including Ricky Strauss, Agnes Chu, and Kevin Mayer. Ricky Strauss is the president of marketing and content; Agnes Chu is the Vice President of content, and Kevin Mayer was the direct-to-consumer chairman. These three were significant leaders of the Disney Plus Team. An interesting detail was that Disney Plus launched in Canada in November 2019, but Latin America does not even have access to this yet as Disney Plus will launch there in October 2020. Also, Disney Plus has approximately 500 films and 7000 show episodes. Another interesting fact is that Disney Plus has gift cards. A last fact that was entertaining is that since quarantine (between February and March), the number of users went up by 43.75 percent. Again, Disney Plus is a very successful streaming service. Between Disney being already super successful, and how much they offer, this service is, “cheap, easy-to-activate, easy-to-cancel, digitally delivered entertainment on demand” (Barnes 2019).

Work Cited

Barnes, Brooks. “Netflix Was Only the Start: Disney Streaming Service Shakes an Industry.” The New York Times, The New York Times, 10 Nov. 2019, <www.nytimes.com/2019/11/10/business/media/Disney-Plus-streaming.html>. Accessed 17 September 2020.

“Descargar Disney Plus para Fire Stick TV de Amazon” by descargarparapc is licensed with CC BY 2.0. <https://creativecommons.org/licenses/by/2.0/>. Accessed 20 September 2020.

“Descargar Disney Plus para PC (Windows, MacOS y Linux)” by descargarparapc is licensed with CC BY 2.0. <https://creativecommons.org/licenses/by/2.0/>. Accessed 20 September 2020.

“Disney Plus: Everything You Need to Know Before You Sign Up.” BroadbandSearch.net, <www.broadbandsearch.net/blog/facts-about-disney-plus#post-navigation-0>. Accessed 17 September 2020.

“Disney : What to Know about Price, Release Date, Shows and More.” ABC7 San Francisco, KGO-TV, 12 Nov. 2019, <abc7news.com/disney-plus-star-wars-episode-9-streaming-service-the-mandalorian/5244792/>. Accessed 17 September 2020.

Gorrell, Debbie. “Disney – App Review.” Common Sense Media: Ratings, Reviews, and Advice, Common Sense Media, 19 Nov. 2019, <www.commonsensemedia.org/app-reviews/disney>. Accessed 17 September 2020.

Jarvey, Natalie. “Bob Iger’s Next Priority? Streamline Disney Development.” The Hollywood Reporter, 9 Mar. 2020, <www.hollywoodreporter.com/news/bob-igers-next-priority-streamline-disney-development-1283260>. Accessed 17 September 2020.

Jones, Noah. “5 Cool Facts About Disney Plus.” Odysseyonline, North Carolina State University, 13 Nov. 2019, <www.theodysseyonline.com/disney-plus-cool-facts->. Accessed 17 September 2020.

Knibbs, Kate. “The Hunt for the Dirtiest Thing on Disney .” The Ringer, The Ringer, 2 Dec. 2019, <www.theringer.com/tv/2019/12/2/20985953/disney-plus-adult-content>. Accessed 17 September 2020.

Littleton, Cynthia. “Inside Disney’s Daring Dive Into the Streaming World.” Variety, Variety, 29 Jan. 2019, <variety.com/2019/biz/features/disney-plus-streaming-plans-bob-iger-1203120734/>. Accessed 17 September 2020.

Shepel, Natalie. “Netflix Canada: Price, Plans and Content Compared: Finder Canada.” Finder CA, 27 Apr. 2020, <www.finder.com/ca/internet-tv/netflix>. Accessed 17 September 2020.

Thanyakij, Bongkarn. “Photo Of Ipad On Top Of Wooden table” 25 June 2019. <https://www.pexels.com/photo/photo-of-ipad-on-top-of-wooden-table-3734603/>. Accessed 20 September 2020.

Watson, Amy. “Topic: Disney Plus.” Statista, <www.statista.com/topics/6410/disney-plus/>. Accessed 17 September 2020.

“What Disney Plus Content Is Missing in Canada, and Is There Anything Extra?” Android Authority, 5 July 2020, <www.androidauthority.com/disney-plus-canada-1108108/#:~:text=How will Disney Plus%>. Accessed 17 September 2020.