The propaganda poster by Kelsea Vance displays the following techniques used in propaganda: fear, plain folk, common enemy/scapegoat, and card stacking. It is based on the novella, “Animal Farm” which was based on the Russian revolution, using historical figures as characters. The word propaganda means how people or media choose to represent someone or something. Fear is the most prominent in the poster using simple bold wording and colouring. Fear is often used in propaganda, since nothing is more convincing than fear. The use of plain folks is also used; by displaying animals of different species, it creates a wider range of those who can relate to the cause. Plain folks is also used somewhat commonly, for it is more convincing to have someone that you can relate to. A common enemy is clearly displayed in the poster, using the wording ‘HE WILL RETURN’ indicates a single being and is meant to sound threatening. A common enemy isolates any positivity towards a single person/or people and displays them as threatening, malicious, and or evil. Lastly the final type of propaganda used in the poster is card stacking. Though less prominent than other types only ‘bad’ things are represented about man.
