One of the products that I am analyzing is ”Old Spice After Hours Body Wash”
As you can see, the ”Old Spice After Hours Body Wash” commercial has a very muscular and a good looking man presenting the product. The bottle’s colour is a bold red that you can find easily on the shelf and that catches consumer’s eyes. They use different fonts from small to big, the center’s fonts are large, bold and strong.
The emotions that this ad is trying to evoke from the viewers are the need to be accepted by others, to change, to attract sex and be sexy. Also, the emotional connections are ideal life, weasel words and are you cool enough.
This ad is meant to appeal to males consumers because the commercial used words like ”Smell like a man. Not like a lady”.
The strategies being used in this ad is the need to be accepted, to change, to attract sex and be sexy. It’s associated with love/romance/sex. The emotional connections are ideal life, weasel words and are you cool enough. This ad is saying if you are a man, you should smell like one and not like a lady. If you don’t smell like a man then you aren’t manly enough or you won’t make your partner pleased. To be the ”perfect” man for your partner is to smell like a man. This ad uses words like ”Smell like a man and not like a lady” and ”Anything is possible when your man smells like Old Spice and not a lady.”.
The last product that I am analyzing is ”Eggo”
As you can see, the ”Eggo” packaging has two golden-brown eggos with a decent amount of maple syrup and berries. They use colours like, yellow, red, orange and a bit of green to attract consumers. The ”Eggo” font takes up most of the packaging surface and the font colour is red to make it bolder.
The emotions that this ad is trying to evoke from the viewer is the need for excitement. Also, the emotional connections are repetition and sounds good.
This ad is mainly meant to appeal to youth especially young children because the ad uses catchy songs, bright colours and animals/objects made out of fruit with the eggos.
The strategies being used in this ad is the need for excitement. The emotional connections are repetition and sounds good. I think this ad uses the need for excitement because in the ad there’s a man rapping different kinds of eggos, which hypes kids up to making some of these different eggos. Repetition because they repeat this phase ”How do you eat your Eggo?”. Sounds good because the song in this ad is really catchy. When kids see the eggos at the grocery store they’ll think if that catchy song. When I was little, I would always think about this song when I saw them at the grocery store, in fact, I memorized all the lyrics.