The Ikea bookbook advertisement was published September 3rd, 2015 for their Ikea 2015 catalogue. It was a parody of the Apple Book which was announced to be a new product by Apple. This commercial is intended for adults who are looking to furnish their new home or to redecorate. It uses slow and happy music and visuals similar to what Apple uses in their commercials. They have a man stating the features of the bookbook as well as close ups of how the bookbook is used as well as a lady happily using it (around 1:17 on the video). The visual are very simple, plain yet pleasant colours. By using logos, it shows all the positive areas of the catalogue, such as the absence of cables and how it comes fully charged. Despite all these qualities being normal qualities of a book, Ikea is able to make it seem special and something that was never before seen.  By stating that it is “A device so simple and intuitive, using it seems almost like a miracle” it shows the audience just how well made it is, however, this is actually an example of weasel words. On the surface it seems like this book is a miracle, as it says, however, in reality, Ikea says “almost” a miracle. Another example of a persuasive technique is plain folks. As an attempt to show that this catalogue is different from all others, “the 2015 Ikea catalogue, is free.” Trying to make it seem that only this on time, it will be accessible for all everyone, despite the fact that Ikea catalogues are always free.