200 word explanation.
In this propaganda poster for “Animal Farm”, the four techniques used in it are Bandwagon, Fear, Common Enemy, and Glittering Generalities. It’s Bandwagon because it says ‘We Need You’, meaning it’s trying to get people to join together to their side. It’s Fear because it shows people holding knives and guns with hanging meat. It is also Common Enemy because it says ‘The Enemy Has Always Been Here,’ meaning that the enemy has been around everyone and that they are everyones enemies. And it’s also Glittering Generalities because it says ‘If We Rebel, There Will Be Hope,’ which is a general idea that lets people come up with their own ideas of what it means. The background is red because red is more intense and is even subconsciously more threatening than other colours. The two hands holding knives represent butchers and the guy holding the gun represents Mr. Jones shooting at the barn while they were in their secret meeting. The hanging meat would be the most fearful item on the propaganda poster because it shows how the humans have no care for the animals and that they eat them. The main theme of the poster is fear and it shines over bandwagon, common enemy, and glittering generalities.