“Start something New,” a advertisement produced by IKEA the advertisement was about an old man that did the same thing every day but then he wanted to try something new while bringing a pink chair along while he was trying new things around the world. After watching this advertisement some people will think it is about the pink chair but, it is actually not the true meaning in the advertisement is that trying something new is always special and can bring happiness. The target audience of this advertisement is mainly adults the reason why it is targeted to adults is they are likely to buy furniture or other supplies the advertisement wants the buyers to think that if they purchase the product people will think that they are trying something new and can make the buyers feel like the old man in the commercial. The techniques used in the advertisement is emotional appeal, which makes think that if people buy the product they will have joy and positive memories.