This post was posted by a realtor. It seems to show that the first brand thought of by buyers or sellers of homes is Remax, yet the brand producing these results is in fact Remax itself. We don’t know the sample of this survey, but I am guessing it was mainly Remax customers or employees based on the results and producers of the survey. The influencing factors for this survey could have been bias, considering the company who made the survey won. Timing, time, use of language and privacy are also possible influencing factors. In my opinion, this is not a reliable survey, considering there was probably not enough variety of people answering the question. It is most likely not a valid survey, since there are so many possible influencing factors.