Media Research Project

Andrea Larieta

English 10

19 September 2020

Mr. Barazzuol

Since the release of the smartphone, especially “IPhones”, Apps are in huge demand. With a wide variety ranging from gaming and entertainment to lifestyle and health. Pinterest was one of the first apps of its kind, an app where you can pin and save things you liked for later, post your own post, or share recipes and art with friends. Pinterest main source of income is ad revenue. With solely relying on ads creating Pinterest had its ups and downs. The original name of the app was called “Tote”. Co-founder Ben Silbermann’s girlfriend made a joke about it calling it Pinterest and it stuck around thanksgiving in 2009 Pinterest’s closed beta testing started. Many people could only get the app if they were invited. But once things started working out, in March of 2010, Pinterest launched for their open beta testing. During the open beta testing Ben Silbermann and a few programmers ran the app through a small apartment in California. Ben Silbermann personally spoke to over half of its 10,000 users, to get personal feedback of the app. After a year, they were able to release the app officially on iOS in March of 2011. Over the next year, Pinterest would blow up, making it the fastest growing website by member growth. With 38% of users in the 18-29 age group, while over 70% of all users are female. Pinterest has made it worthwhile to a lot of people, it’s a good website to promote your self made business, and even ads aren’t seen as ads, they look like normal pins you can save. Thankfully, throughout the years Pinterest has continued to grow, and share with millions all over the world. Giving easy access to everyone who wants to share their interests. So even if it was a rough start for Silbermann, he never gave up. In his starting up advice, he states, “Don’t take too much advice….Most people generalize whatever they did, and say that was the strategy that made it work…In reality, there’s very little way of knowing how various factors contributed to success or failure.” (Ben Silbermann)

https://www.businessinsider.com/ben-silbermann-net-worth-pinterest-billionaire-family-2019-10

Pinterest testing out new look with beta testers


https://www.pinterest.ca/

https://www.businessinsider.com/a-non-geeks-guide-to-pinterest-the-biggest-internet-hit-since-facebook-2012-2

Pinterest Startup Story

10 Amazing Facts About Pinterest Marketing That Will Surprise You